You know what you shouldn't do 🛑

And still you do it…

We all make mistakes, honest ones, most of them.


However, when was the last time that you took a decision while you knew it was not the right one?

That time you were in a rush and decided to be sloppy instead of doing that extra bit of effort?


It can be as simple as cooking your meal a bit too hot to «save» a couple minute while charring it.
Or it can mean shipping shoddy code at the onset of your startup and ending up with massive technical debt a few months/years down the line, right when you need things to go smoothly.


We all have a that tendency toward it, and it seems so natural.

So what can we do to fix it?

Maybe go to the most pragmatic people on earth, and ask for their advice.


And remember that the best way to avoid decision fatigue is simply to avoid the most unnecessary decisions.


Discipline beats motivation. Keep your strength for the acts that deserve it.



A last look to the past ⌛


Latest big events! ⏪

What should be the pricing strategy for an early stage B2B startup?
Explore the right methodology with Jerome from Stripe.


HR can be a pain.
If you are looking for help to balance the right talent with the right cost, check out the recommendations from Pôle Emploi on startup support.


Are you starting a project as a solo founder?
If you are looking for a complementary co-founder, discover the advice from Loic from Marram.


What did you miss this week? 📰


Looking toward our future 🔮


Landing a startup from Korea to France 🇰🇷

What kind of foreign startups would be the most likely to choose to move to France?

15 Korean startups just completed the first step of a remote program to begin their journey in France.

Check out their projects!


Building the future of urban life 🏙️

Are you dreaming of better city environments?

Icade and HEC Paris are now recruiting the next batch of startups for the Urban Odyssey startup studio.

Go have a look!


What about your future? 🎯


Find your dream job! 💼

Traace, the best way to measure your carbon footprint, is recruiting a CEO right-hand intern and a marketing intern.

ArtPoint, the spreader of digital art, is looking for a CEO right-hand.

Roomba, the way to make use of government spaces, is looking for a business developer intern.

Stooly, the most practical house furnitures around, is looking for a graphic designer.


Fill your calendar (the next couple of weeks will be busy!) 🗓️

To close out the academic year, the HEC Innovation & Entrepreneurship Center is showcasing the best entrepreneurial success stories of its community in a unique TV show!

Discover the most promising projects, meet the next generation of entrepreneurs from highly selective programmes, and connect with our network!


Discover how to scale your business with co-marketing with Caroline from Reachmaker!


Wondering how to find a tech co-founder? Come listen to Valentin from


How to avoid mistakes in shareholder's agreement? Get the feedback from Lexelians and Goshaba.


And if you are a student, we have free passes for you for Vivatech this year, hurry up!


Before you leave us, here is your reading list for the weekend 📚

If you are planning to go to court to take over a company, read the piece on it from Woog & associés.

If you are regularly buying media, Grasp is sharing with you the 3 scariest mistakes you could make.

Interested in the future of finance? Go listen to the Monethique podcast by Goodvest.


Nostalgia Zone

🔗 Top clicked links of our last newsletter

  1. Rewatch our webinar on copywriting.

  2. Read how Petit Côté is making cake healthier.

  3. Don't miss HEC Paris Demo Day.

  4. Discover how our startups commit to the Climate Act.

  5. Read our startups' fortnight news.


“It is not because the truth is too difficult to see that we make mistakes. It may even lie on the surface; but we make mistakes because the easiest and most comfortable course for us is to seek insight where it accords with our emotions — especially selfish ones.”


Aleksandr must be fun at parties…

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